Email validation is one of the most potent measures to ensure that digital marketers’ messages get through to their intended recipients. But amid the rise in cybercrime and fraud, the practice has become more than that. Today, email validation is also a means for infosec professionals to vet senders to make sure that opening their messages won’t lead to a compromise.
Email validation has also turned into a viable option for streaming service providers to prevent fake or fraudulent subscribers from gaining access to the content they’re unauthorized to view. Amid this backdrop, organizations would do well to add bulk email verification to their standard business protocols. Here is why.Continue reading
Based on research data, the global email user base will be increasing by 2-3% every year until it reaches 4.4 billion users in 2023. So, more than ever, email marketers need to be able to answer the following questions: Are all the email addresses in my recipient lists valid? Will my messages be able to reach intended recipients or not? Also, do any of my collected addresses have ties to malicious activity?
Each day, users send an average of 54 billion legitimate emails across the globe. Interestingly, a whole lot more malicious spam messages get sent, averaging 302.99 billion a day. When threats are everywhere, the mere act of opening spam could lead to becoming the next victim of phishing or an even more sinister attack.
On the other side of the fence, meanwhile, marketers are worried that their messages may not reach the right people. A lot of organizations suffer from high bounce and low open rates, with adverse effects on their marketing efforts. Sadly, no matter how great your campaigns are, if your emails do not reach loyal customers or leads of interest, your efforts are bound to go down the drain.
To alleviate these and other issues, organizations need a means to be able to check the validity of email addresses they come in contact with. So, email verification with products such as Email Verification Lookup or its counterparts Email Verification API or Email Verification Bulk API can be integral to any company’s successful and efficient operations. To illustrate how these tools work exactly, we listed down five supported email checks in this post.Continue reading
The software-as-a-service (SaaS) industry has seen quite an expansion over the last years, with experts predicting that it will account for as much as 75% of all cloud workloads by 2021. The top reason for that is cost-effectiveness since cloud-based SaaS applications generally require less upfront investment and maintenance than on-premise software.Continue reading
Email remains the most preferred platform for business communication. In marketing, the most efficient way to reach a company’s target audience regardless of their age is through email. The current email open rate stands at 22.86% compared to social media’s engagement reach of 3.71% only.
Therefore, it is not surprising that a lot of today’s cybersecurity threats still arrive on networks via emails. In fact, 90% of threats use email as an attack vector. Malware-carrying messages that use effective social engineering ploys still manage to trick unsuspecting users into downloading malicious attachments or clicking embedded harmful links.
And while advanced security solutions protect networks against these dangers, not all companies can afford to buy expensive offerings to defend their assets. But those that want to take steps to stay safe from email-based threats can rely on a product such as Email Verification API. Of course, other security solutions that can detect and block spam are also critical in defending your network. However, you can also integrate a multifunctional and reliable email validator API into these as an additional layer of security.
You may be wondering how an email verifier API, which marketers typically use, helps with cybersecurity. This post will tell you all about it.Continue reading
An email address is, perhaps, one of the most overlooked network-accessible resources. Many highly publicized attacks are attributed to a phishing email link that an unsuspecting employee regrettably clicked on. Also, business email compromise (BEC) accounted for 50% of total losses among organizations or $1.2 billion in 2018. Yet despite all the constant warnings and devastating examples, these attacks keep on happening. Why is this so?
The occurrence could be bewildering indeed for cybersecurity professionals who deploy the most advanced endpoint protection and intrusion detection systems (IDSs) there is. Unfortunately, all efforts to ward off attackers can prove irrelevant unless you educate employees on good email hygiene or implement the right email security policies.
This post aims to do precisely the following: provide employees with some guidelines on how to recognize potentially dangerous email addresses. It also illustrates the many ways in which an email verification API can mitigate the problem.Continue reading
Email marketing remains one of the most effective marketing channels, with an average return of investment (ROI) of between 38:1 to 44:1. It has been helping organizations improve their customer acquisition and retention.
Several surveys show that emails drive purchases, and that around 17.75% of email clickthroughs convert to sales, a figure that has been gradually increasing over the years. However, email marketing comes with limitations and pitfalls, too.
Email marketers must thus understand that, to succeed, campaigns need to reach their intended targets, which is made possible by maintaining a clean email list.Continue reading
Nonexistent email addresses, which aren’t connected to any existing branded domain name, can spell trouble for organizations when used as part of a site’s registration process or in an online contact form.
Such addresses can be the product of human error. For example, a user may inadvertently mistype his or her email by omitting, adding, or switching one or more characters or words in it. However, using nonexistent email addresses can also be deliberate for different reasons...Continue reading
Despite the emergence of instant messaging platforms, email is still the king of digital communication, particularly in the professional and business world. The number of email users globally is expected to reach 4.3 billion by the end of 2023, which accounts for more than half of the world’s population. Also, the total number of emails sent and received every day is forecasted to rise to 347.3 billion by 2023.
Probably because of its vast userbase, email is also a common cyberattack vector. For instance, some 65% of cybercriminal groups use phishing as their primary infection vector, and almost 60% of IT professionals view phishing as a top security threat.
Spamming is another way by which threat actors enter an organization’s IT network. Spam emails are not only annoying, but they can also be dangerous as they may carry ransomware and other malware.
With that in mind, email security has become a top priority for organizations. And among the email security best practices is email address validation.Continue reading
Email marketing is without a doubt sound investment for companies. For every $1 spent on email marketing, the return on investment (ROI) can be as high as $32.28, according to DMA’s Marketer Email Tracker report.
The same study examined the respondents’ mailable list size, return rates, and delivery rates, and the findings are quite surprising. Some 55% of the respondents said there was a significant rise in their organization’s mailable list size, yet only 36% reported increased delivery rates. Also, 36% of the respondents said they encountered an increase in the number of returned emails.
While on average about half of the respondents increased their open, click-through, and conversion rates, we can’t help but speculate whether these numbers can still be improved if email marketers were to find a way to decrease return rates while increasing delivery rates.
One method that can help organizations achieve these goals is by making sure that the email addresses in their databases are valid. Valid email addresses can dictate the success or failure of any email marketing campaign.
Email validation with the use of tools such as Email Verification API should, therefore, be a necessary process when launching a campaign.Continue reading
In the mid-90’s, when Tim Berners-Lee created the foundational elements of what would later become the World Wide Web, business and society entered the digital age. One of the many innovations that accompanied this technological transformation was email, which rapidly grew into the primary business communication medium.
Since then, the infiltration of social media and instant messaging apps have been chipping away at the dominance of email, but it still remains a critical component of modern IT architectures. However, due to its ubiquity, email is a common threat vector utilized by cybercriminals for nefarious purposes.
Whois XML API provides infosec professionals with tools to reduce the risk of hackers using email to infect devices and steal user credentials.Continue reading
Email marketing is one of the most effective forms of online marketing. Even with the growing popularity of social media marketing, many still use their emails for professional purposes. Furthermore, most people prefer to be contacted via email since it is seen as a less-intrusive form of communication. This is especially true when receiving emails from non-personal contacts. Maintaining an email list can be complicated when senders decide to use fake or corrupted emails. Using email verification is a great way to clean up your email list and ensure that the users are real. Here are a few reasons for using email address verification in order to clean your list.Continue reading
Most online marketers have to contend with bounced email ads from time to time. Internet servers return these messages as undeliverable for a variety of reasons. Bounce rates vary with the industry; they generally range from 0.2 to 2.3 percent, according to Smart Insights. However, specific lists may have even higher rates. Frequent bounces don't only reduce the effectiveness of your campaigns; they might eventually prevent messages from reaching legitimate, active accounts.Continue reading
Email Verification Terms (EVTs) are used to describe the sending and receiving of emails, as well as everything else that happens in this process.
This verification is very important for businesses to conduct their affairs smoothly and maintain a positive reputation. In many instances, communication by email is the only means of contact with customers, clients, and potential business partners.Continue reading
Are you looking to supercharge your email marketing? Would you like better targeted, more effective engagement, with increased ROI? Email validation is not only the easiest and most practical way to improve marketing campaigns in the digital space; it also provides dividends throughout the cross-channel marketing spectrum: from first consumer contact to sales and to retention data analysis.Continue reading
There's a fine line between consumer data accuracy and easy user experience (UX). For marketing purposes, you want to harvest accurate consumer data and, luckily, there are many web applications available to help you do just that. However, some of them are obtrusive, stopping the customer in their tracks and frustrating them in their quest to validate information. There are also others that send confirmation messages in an effort to increase data accuracy without interference but often with poor results. That leaves many businesses with outdated sign-up forms to reach out to consumers, which is a shame because they could be doing much better.Continue reading
In the course of expanding your business and trying to communicate with your target audience, you’ll probably send out several email messages. In addition to paying close attention to how you craft your messages, you may also want to know the best practices for better ensuring that your recipient actually receives and opens your message. To that end, here are five things you should refrain from doing when shipping out emails from one inbox to another.Continue reading
In the modern marketplace, business leaders must work hard to reach new customers and stay in touch with existing ones. Creating e-mail lists and verifying them is often a cost-effective and reliable way to boost marketing efforts. Of course, when executing a marketing program, no business owner wants to run afoul of the law. The General Data Protection Regulation is an important scheme to consider. With all the noise surrounding business, marketing and law, one may wonder how GDPR affects marketing and e-mail lists.Continue reading
Utilizing an email list can be a powerful marketing strategy for nearly any business. However, it’s not uncommon to build up a list of unresponsive email addresses. When you send emails to these addresses, they can bounce or simply sit in the recipient’s inbox, unopened. It may not seem like a big deal, but internet service providers can see this data and use it to determine the validity of your emails. If the provider sees emails from you bounce too many times, they may decide to classify your emails as spam, or even block them altogether. This is where email address validation comes in. There are ways to ensure you’re only sending to customers who really want your emails and will open them. But first, you should understand some basics.Continue reading
A essential part of signing up new customers for your services is getting their email addresses so that you can reach out to them. Most of the time customers input their addresses correctly the first time and all goes smoothly from there. However, a small percentage of potential customers misspell their addresses, which can cause any number of issues. Active email validation can help improve your company’s reach by spotting errors before they become much bigger problems.Continue reading
If you are looking for a way to increase your business’s sales, real-time email verification is an excellent solution. Email validation of this nature prevents your emails from hard bouncing when sent to addresses on your company emailing or email marketing list. Bouncing is detrimental to your business’s overall sales goals, as a high bounce rate undermines your sender score and thus your online integrity. It also impedes your marketing outreach efforts. Read on to learn more about why bouncing is undesirable and how email verification can help.Continue reading
Emails are an incredibly effective way to reach a large audience in a short time. However, between figuring out whether or not email addresses are spam or real and trying to keep user information secure, the job of collecting and authenticating email addresses can be difficult. Using in-form email verification makes collecting emails significantly easier and can save you and your readers quite a bit of time and peace of mind.Continue reading
You hear that sound? That’s the sound of marketers everywhere throwing their laptops against the wall because of the European Union’s new privacy laws that went into effect on May 25th. While it’s true that these laws will have an impact on marketing tactics, it doesn’t signify the end of email marketing. In some instances, these new email verification laws can prove to be beneficial to marketers.Continue reading
The history of e-mail dates back to the very early days of the Internet. The basics of the protocol were laid down as early as 1982, in RFC822. And even though this very early specification had been updated by RFC 2822 in 2008, and several updates have appeared since (e.g. 6854 in 2013), the basics of the protocol have not changed much. This is, on one hand, a considerable success of the protocol. It provides a solution to a very natural need of the users of the network: to use the Internet for sending messages like conventional mail. And this good old protocol still meets many of the requirements. In spite of the enormous amount of alternative means of online communication, e-mail has managed to maintain its popularity even today. The reasons for this include the simplicity of the protocol, the fact that it is indeed a standard. It is decentralized in the sense that there is no distinguished provider for which one has to necessarily subscribe to be able to use e-mail. This can indeed be an advantage when compared to e.g. social networks whose providers get hold of our private data when we use them.Continue reading
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