Email as a technology may be old and gray by now, but it hasn’t lost its sheen, as it remains a (if not “the”) primary business communication medium. Like any Internet-based tech, however, not everyone who uses it knows everything there is to know about it.
They may not know, for instance, how email marketing can help companies thrive exactly or why email verification is important. This glossary aims to shed some light on these topics by diving into essential email marketing and email validation terms and concepts.Continue reading
In the modern marketplace, business leaders must work hard to reach new customers and stay in touch with existing ones at all times. Creating email lists and verifying them is often a cost-effective and reliable way to boost marketing efforts. But of course, when executing a marketing campaign, no business owner wants to run afoul of the law. The General Data Protection Regulation (GDPR) is critical to consider. But with all the noise surrounding business, marketing, and law, one may wonder how the GDPR affects email marketing and email lists.
Before we can answer that question, we first need to learn more about the GDPR.Continue reading
Most online marketers have to contend with bounced email notifications from time to time. And bounced messages are marked “undeliverable” for a variety of reasons. Bounce rates vary and generally range from less than 0.4% (great) to 1.5% or more (critical), according to Klaviyo. However, specific lists may have even higher rates. Frequent email bounces don’t only reduce the effectiveness of marketing campaigns, they may eventually prevent messages from reaching their intended recipients.Continue reading
Email marketing remains one of the most effective online marketing strategies today. And these statistics prove that:
As shown, despite the ever-growing popularity of social media marketing, many companies still rely more on email. And the reason could be that they believe it’s less intrusive. That is especially true when it comes to receiving messages from people the recipients do not personally know.Continue reading
Privacy has become a top concern in the digital age, and online users often look for ways to keep their identities protected. One example of such a privacy-related initiative is the use of disposable email addresses (DEAs). This post takes a close look at this type of email address and discusses the following points:
In what follows, we’ll develop a small Python program based on WhoisXML API's email verification package, python-email-verifier that returns the valid and working abuse e-mail of an Internet domain if it exists.Continue reading
The verification or validation of email addresses is a fundamental need in many applications, ranging from protection against phishing and various other email-based threats through the validation of data filled in into an online form to the purification of marketing or other email lists from invalid addresses to maintain sender reputation and avoid bouncing or other unnecessary email traffic. These have been illustrated in detail in several other blogs.Continue reading
Email validation has become a necessity for organizations that aim to protect themselves against cybersecurity threats. The process becomes all the more relevant as 65% of attackers use phishing as a primary infection vector. That’s not a surprise, since attackers have long been weaponizing emails to serve as entry points for cyberattacks.
The ease with which threat actors can create disposable email addresses also contributes to the threat. In less than a minute, they can create a temporary email address with tons of providers, which they then use to send malware-laden and phishing messages to target victims. For this reason, a disposable email domain database can make email security vendors and email validation programs in general more robust and comprehensive. Let us elaborate on that.Continue reading
Email validation is one of the most potent measures to ensure that digital marketers’ messages get through to their intended recipients. But amid the rise in cybercrime and fraud, the practice has become more than that. Today, email validation is also a means for infosec professionals to vet senders to make sure that opening their messages won’t lead to a compromise.
Email validation has also turned into a viable option for streaming service providers to prevent fake or fraudulent subscribers from gaining access to the content they’re unauthorized to view. Amid this backdrop, organizations would do well to add bulk email verification to their standard business protocols. Here is why.Continue reading
Research data indicates that the global email user base increases 2–3% every year, and the number is set to reach 4.4 billion by 2023. That makes answering email marketing questions more crucial than ever. Are all the email addresses in my recipient lists valid? Will my messages reach their intended recipients? Do some of the email addresses in my distribution list have ties to malicious activity?Continue reading
The software-as-a-service (SaaS) industry has seen quite an expansion over the last years, with experts predicting that it will account for as much as 75% of all cloud workloads by 2021. The top reason for that is cost-effectiveness since cloud-based SaaS applications generally require less upfront investment and maintenance than on-premise software.Continue reading
Email remains the most preferred platform for business communication. In marketing, the most efficient way to reach a company’s target audience regardless of their age is through email. The current email open rate stands at 22.86% compared to social media’s engagement reach of 3.71% only.
Therefore, it is not surprising that a lot of today’s cybersecurity threats still arrive on networks via emails. In fact, 90% of threats use email as an attack vector. Malware-carrying messages that use effective social engineering ploys still manage to trick unsuspecting users into downloading malicious attachments or clicking embedded harmful links.
And while advanced security solutions protect networks against these dangers, not all companies can afford to buy expensive offerings to defend their assets. But those that want to take steps to stay safe from email-based threats can rely on a product such as Email Verification API. Of course, other security solutions that can detect and block spam are also critical in defending your network. However, you can also integrate a multifunctional and reliable email validator API into these as an additional layer of security.
You may be wondering how an email verifier API, which marketers typically use, helps with cybersecurity. This post will tell you all about it.Continue reading
Nonexistent email addresses, which aren’t connected to any existing branded domain name, can spell trouble for organizations when used as part of a site’s registration process or in an online contact form.
Such addresses can be the product of human error. For example, a user may inadvertently mistype his or her email by omitting, adding, or switching one or more characters or words in it. However, using nonexistent email addresses can also be deliberate for different reasons...Continue reading
Email marketing is without a doubt sound investment for companies. For every $1 spent on email marketing, the return on investment (ROI) can be as high as $32.28, according to DMA’s Marketer Email Tracker report.
The same study examined the respondents’ mailable list size, return rates, and delivery rates, and the findings are quite surprising. Some 55% of the respondents said there was a significant rise in their organization’s mailable list size, yet only 36% reported increased delivery rates. Also, 36% of the respondents said they encountered an increase in the number of returned emails.
While on average about half of the respondents increased their open, click-through, and conversion rates, we can’t help but speculate whether these numbers can still be improved if email marketers were to find a way to decrease return rates while increasing delivery rates.
One method that can help organizations achieve these goals is by making sure that the email addresses in their databases are valid. Valid email addresses can dictate the success or failure of any email marketing campaign.
Email validation with the use of tools such as Email Verification API should, therefore, be a necessary process when launching a campaign.Continue reading
In the mid-90’s, when Tim Berners-Lee created the foundational elements of what would later become the World Wide Web, business and society entered the digital age. One of the many innovations that accompanied this technological transformation was email, which rapidly grew into the primary business communication medium.
Since then, the infiltration of social media and instant messaging apps have been chipping away at the dominance of email, but it still remains a critical component of modern IT architectures. However, due to its ubiquity, email is a common threat vector utilized by cybercriminals for nefarious purposes.
Whois XML API provides infosec professionals with tools to reduce the risk of hackers using email to infect devices and steal user credentials.Continue reading
Are you looking to supercharge your email marketing? Would you like better targeted, more effective engagement, with increased ROI? Email validation is not only the easiest and most practical way to improve marketing campaigns in the digital space; it also provides dividends throughout the cross-channel marketing spectrum: from first consumer contact to sales and to retention data analysis.Continue reading
There's a fine line between consumer data accuracy and easy user experience (UX). For marketing purposes, you want to harvest accurate consumer data and, luckily, there are many web applications available to help you do just that. However, some of them are obtrusive, stopping the customer in their tracks and frustrating them in their quest to validate information. There are also others that send confirmation messages in an effort to increase data accuracy without interference but often with poor results. That leaves many businesses with outdated sign-up forms to reach out to consumers, which is a shame because they could be doing much better.Continue reading
In the course of expanding your business and trying to communicate with your target audience, you’ll probably send out several email messages. In addition to paying close attention to how you craft your messages, you may also want to know the best practices for better ensuring that your recipient actually receives and opens your message. To that end, here are five things you should refrain from doing when shipping out emails from one inbox to another.Continue reading
A essential part of signing up new customers for your services is getting their email addresses so that you can reach out to them. Most of the time customers input their addresses correctly the first time and all goes smoothly from there. However, a small percentage of potential customers misspell their addresses, which can cause any number of issues. Active email validation can help improve your company’s reach by spotting errors before they become much bigger problems.Continue reading
If you are looking for a way to increase your business’s sales, real-time email verification is an excellent solution. Email validation of this nature prevents your emails from hard bouncing when sent to addresses on your company emailing or email marketing list. Bouncing is detrimental to your business’s overall sales goals, as a high bounce rate undermines your sender score and thus your online integrity. It also impedes your marketing outreach efforts. Read on to learn more about why bouncing is undesirable and how email verification can help.Continue reading
Emails are an incredibly effective way to reach a large audience in a short time. However, between figuring out whether or not email addresses are spam or real and trying to keep user information secure, the job of collecting and authenticating email addresses can be difficult. Using in-form email verification makes collecting emails significantly easier and can save you and your readers quite a bit of time and peace of mind.Continue reading
The history of e-mail dates back to the very early days of the Internet. The basics of the protocol were laid down as early as 1982, in RFC822. And even though this very early specification had been updated by RFC 2822 in 2008, and several updates have appeared since (e.g. 6854 in 2013), the basics of the protocol have not changed much. This is, on one hand, a considerable success of the protocol. It provides a solution to a very natural need of the users of the network: to use the Internet for sending messages like conventional mail. And this good old protocol still meets many of the requirements. In spite of the enormous amount of alternative means of online communication, e-mail has managed to maintain its popularity even today. The reasons for this include the simplicity of the protocol, the fact that it is indeed a standard. It is decentralized in the sense that there is no distinguished provider for which one has to necessarily subscribe to be able to use e-mail. This can indeed be an advantage when compared to e.g. social networks whose providers get hold of our private data when we use them.Continue reading