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Did you know that for every dollar you spend on email marketing, you can get as much as a US$42 return on investment (RoI)? But you can’t realize that benefit if your emails don’t get delivered to their intended recipients. That’s why companies keep tabs on their email deliverability. But what is the definition of email deliverability, exactly?
More often than not, the success of any marketing campaign depends on how well a company creates an email list and maintains it. If your distribution list is chock full of invalid and unreachable email addresses, for example, chances are your marketing campaign won’t succeed.
Organizations that rely on email marketing for their revenue need to create clean email marketing lists if they want their campaign messages to reach intended recipients. But how can they do that? And what exactly is an email marketing list?
Have you ever wondered what it means when people say that email addresses should follow the standard set by the Internet Engineering Task Force (IETF), the organization tasked to set up standards for Internet usage? Simply put, it has to do with email syntax. In this post, we’ll tackle what the right email syntax or format is, what email syntax errors are, and how email syntax validation can help reduce issues.
There are at least two opposing views on using catch-all email accounts. One is that employing such an account allows users to get all messages sent to their email domains. Another is that users are likely to receive more spam since a catch-all email address accepts all incoming messages. For digital marketers, the question then is: Is sending messages to a catch-all email account a boon or a bane? And we can answer that by going through the basics first and then drilling down into a way to detect and verify catch-all emails.
Email as a technology may be old and gray by now, but it hasn’t lost its sheen, as it remains a (if not “the”) primary business communication medium. Like any Internet-based tech, however, not everyone who uses it knows everything there is to know about it.
They may not know, for instance, how email marketing can help companies thrive exactly or why email verification is important. This glossary aims to shed some light on these topics by diving into essential email marketing and email validation terms and concepts.
In the modern marketplace, business leaders must work hard to reach new customers and stay in touch with existing ones at all times. Creating email lists and verifying them is often a cost-effective and reliable way to boost marketing efforts. But of course, when executing a marketing campaign, no business owner wants to run afoul of the law. The General Data Protection Regulation (GDPR) is critical to consider. But with all the noise surrounding business, marketing, and law, one may wonder how the GDPR affects email marketing and email lists.
Before we can answer that question, we first need to learn more about the GDPR.
Most online marketers have to contend with bounced email notifications from time to time. And bounced messages are marked “undeliverable” for a variety of reasons. Bounce rates vary and generally range from less than 0.4% (great) to 1.5% or more (critical), according to Klaviyo. However, specific lists may have even higher rates. Frequent email bounces don’t only reduce the effectiveness of marketing campaigns, they may eventually prevent messages from reaching their intended recipients.
Email marketing remains one of the most effective online marketing strategies today. And these statistics prove that:
Around 4 billion users send and receive emails daily.
Email marketers who employ segmented campaigns have noted as much as a 760% increase in revenue due to the strategy.
Four out of five digital marketers would rather give up social media than email marketing.
As shown, despite the ever-growing popularity of social media marketing, many companies still rely more on email. And the reason could be that they believe it’s less intrusive. That is especially true when it comes to receiving messages from people the recipients do not personally know.
Privacy has become a top concern in the digital age, and online users often look for ways to keep their identities protected. One example of such a privacy-related initiative is the use of disposable email addresses (DEAs). This post takes a close look at this type of email address and discusses the following points:
This post teaches users to develop a Python program based on WhoisXML API’s email verification package, python-email-verifier that returns the valid and working abuse email address of a domain if it exists. But let’s start with the basics. What is an abuse email address, exactly?
Email address verification or validation is fundamental to many business processes, especially marketing. Validation begins when users fill in online forms and continues on until filtering invalid email addresses out of marketing or other lists to maintain one’s good sender reputation, avoid bounces, and block malicious messages, as illustrated in greater detail in several other posts.
Email validation has become a necessity for organizations that aim to protect themselves against cybersecurity threats. The process becomes all the more relevant as 65% of attackers use phishing as a primary infection vector. That’s not a surprise, since attackers have long been weaponizing emails to serve as entry points for cyberattacks.
The ease with which threat actors can create disposable email addresses also contributes to the threat. In less than a minute, they can create a temporary email address with tons of providers, which they then use to send malware-laden and phishing messages to target victims. For this reason, a disposable email domain database can make email security vendors and email validation programs in general more robust and comprehensive. Let us elaborate on that.
Research data indicates that the global email user base increases 2–3% every year, and the number is set to reach 4.4 billion by 2023. That makes answering email marketing questions more crucial than ever. Are all the email addresses in my recipient lists valid? Will my messages reach their intended recipients? Do some of the email addresses in my distribution list have ties to malicious activity?
The software-as-a-service (SaaS) industry has seen quite an expansion over the last years, with experts predicting that it will account for as much as 75% of all cloud workloads by 2021. The top reason for that is cost-effectiveness since cloud-based SaaS applications generally require less upfront investment and maintenance than on-premise software.
Key Features Your Email Validator or Verifier API Should Have
Email remains the most preferred platform for business communication. In marketing, the most efficient way to reach a
company’s target audience regardless of their age is through email.
The current email open rate stands at 22.86% compared to social media’s engagement reach of 3.71% only.
Therefore, it is not surprising that a lot of today’s cybersecurity threats still arrive on networks via emails. In
fact, 90% of threats use email as an attack vector. Malware-carrying messages that use effective social engineering
ploys still manage to trick unsuspecting users into downloading malicious attachments or clicking embedded harmful
And while advanced security solutions protect networks against these dangers, not all companies can afford to buy
expensive offerings to defend their assets. But those that want to take steps to stay safe from email-based threats
can rely on a product such as Email Verification API. Of course, other security solutions that can detect and block
spam are also critical in defending your network. However, you can also integrate a multifunctional and reliable
email validator API into these as an additional layer of security.
You may be wondering how an email verifier API, which marketers typically use, helps with cybersecurity. This post
will tell you all about it.
How to Check If an Email Address Exists Using DNS MX Records, SMTP Connections, and Email-Sending Emulation
Nonexistent email addresses, which aren’t connected to any existing branded domain name, can spell trouble for
organizations when used as part of a site’s registration process or in an online contact form.
Such addresses can be the product of human error. For example, a user may inadvertently mistype his or her email
by omitting, adding, or switching one or more characters or words in it. However, using nonexistent email
addresses can also be deliberate for different reasons...
How to Validate an Email Address for Typos, Syntax, Curse Words, and Other Rules
Email marketing is without a doubt sound investment for companies. For every $1 spent on email marketing, the
return on investment (ROI) can be as high as $32.28, according to DMA’s Marketer Email Tracker report.
The same study examined the respondents’ mailable list size, return rates, and delivery rates, and the findings
are quite surprising. Some 55% of the respondents said there was a significant rise in their organization’s
mailable list size, yet only 36% reported increased delivery rates. Also, 36% of the respondents said they
encountered an increase in the number of returned emails.
While on average about half of the respondents increased their open, click-through, and conversion rates, we
can’t help but speculate whether these numbers can still be improved if email marketers were to find a way to
decrease return rates while increasing delivery rates.
One method that can help organizations achieve these goals is by making sure that the email addresses in their
databases are valid. Valid email addresses can dictate the success or failure of any email marketing
Email validation with the use of tools such as Email Verification API should, therefore, be a necessary process
when launching a campaign.
In the mid-90’s, when Tim Berners-Lee created the foundational elements of what would later become
the World Wide Web, business and society entered the digital age. One of the many innovations that
accompanied this technological transformation was email, which rapidly grew into the primary
business communication medium.
Since then, the infiltration of social media and instant messaging apps have been chipping away at
the dominance of email, but it still remains a critical component of modern IT architectures.
However, due to its ubiquity, email is a common threat vector utilized by cybercriminals for
XML API provides infosec professionals with tools to reduce the risk of hackers using email
to infect devices and steal user credentials.
Top 3 Ways to Bring in More Sales By Using Email Validation
There's a fine line between consumer data accuracy and easy user experience (UX).
For marketing purposes, you want to harvest accurate consumer data and, luckily, there are many web
applications available to help you do just that. However, some of them are obtrusive, stopping the
customer in their tracks and frustrating them in their quest to validate information. There are also
others that send confirmation messages in an effort to increase data accuracy without interference
but often with poor results. That leaves many businesses with outdated sign-up forms to reach out to
consumers, which is a shame because they could be doing much better.
The history of e-mail dates back to the very early days of the Internet. The
basics of the protocol were laid down as early as 1982, in RFC822. And even though this very early
specification had been updated by RFC 2822 in 2008, and several updates have appeared since (e.g.
6854 in 2013), the basics of the protocol have not changed much. This is, on one hand, a
considerable success of the protocol. It provides a solution to a very natural need of the users of
the network: to use the Internet for sending messages like conventional mail. And this good old
protocol still meets many of the requirements. In spite of the enormous amount of alternative means
of online communication, e-mail has managed to maintain its popularity even today. The reasons for
this include the simplicity of the protocol, the fact that it is indeed a standard. It is
decentralized in the sense that there is no distinguished provider for which one has to necessarily
subscribe to be able to use e-mail. This can indeed be an advantage when compared to e.g. social
networks whose providers get hold of our private data when we use them.