Product Blog

More often than not, the success of any marketing campaign depends on how well a company creates an email list and maintains it. If your distribution list is chock full of invalid and unreachable email addresses, for example, chances are your marketing campaign won’t succeed.

Organizations that rely on email marketing for their revenue need to create clean email marketing lists if they want their campaign messages to reach intended recipients. But how can they do that? And what exactly is an email marketing list?

Have you ever wondered what it means when people say that email addresses should follow the standard set by the Internet Engineering Task Force (IETF), the organization tasked to set up standards for Internet usage? Simply put, it has to do with email syntax. In this post, we’ll tackle what the right email syntax or format is, what email syntax errors are, and how email syntax validation can help reduce issues.

There are at least two opposing views on using catch-all email accounts. One is that employing such an account allows users to get all messages sent to their email domains. Another is that users are likely to receive more spam since a catch-all email address accepts all incoming messages. For digital marketers, the question then is: Is sending messages to a catch-all email account a boon or a bane? And we can answer that by going through the basics first and then drilling down into a way to detect and verify catch-all emails.

Email as a technology may be old and gray by now, but it hasn’t lost its sheen, as it remains a (if not “the”) primary business communication medium. Like any Internet-based tech, however, not everyone who uses it knows everything there is to know about it.

They may not know, for instance, how email marketing can help companies thrive exactly or why email verification is important. This glossary aims to shed some light on these topics by diving into essential email marketing and email validation terms and concepts.

Most online marketers have to contend with bounced email notifications from time to time. And bounced messages are marked “undeliverable” for a variety of reasons. Bounce rates vary and generally range from less than 0.4% (great) to 1.5% or more (critical), according to Klaviyo. However, specific lists may have even higher rates. Frequent email bounces don’t only reduce the effectiveness of marketing campaigns, they may eventually prevent messages from reaching their intended recipients.

Email marketing remains one of the most effective online marketing strategies today. And these statistics prove that:

• Around 4 billion users send and receive emails daily.
• Email marketers who employ segmented campaigns have noted as much as a 760% increase in revenue due to the strategy.
• Four out of five digital marketers would rather give up social media than email marketing.

As shown, despite the ever-growing popularity of social media marketing, many companies still rely more on email. And the reason could be that they believe it’s less intrusive. That is especially true when it comes to receiving messages from people the recipients do not personally know.

Privacy has become a top concern in the digital age, and online users often look for ways to keep their identities protected. One example of such a privacy-related initiative is the use of disposable email addresses (DEAs). This post takes a close look at this type of email address and discusses the following points:

• What is a disposable email address?
• Is using a disposable email address illegal?
• What are the types of disposable email addresses?
• What are disposable email addresses used for?
• What risks do disposable email addresses pose?
• How can you detect disposable email addresses?
• How to manage disposable email addresses