Email Verification Blog

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Key Features Your Email Validator or Verifier API Should Have

Email remains the most preferred platform for business communication. In marketing, the most efficient way to reach a company’s target audience regardless of their age is through email. The current email open rate stands at 22.86% compared to social media’s engagement reach of 3.71% only.

Therefore, it is not surprising that a lot of today’s cybersecurity threats still arrive on networks via emails. In fact, 90% of threats use email as an attack vector. Malware-carrying messages that use effective social engineering ploys still manage to trick unsuspecting users into downloading malicious attachments or clicking embedded harmful links.

And while advanced security solutions protect networks against these dangers, not all companies can afford to buy expensive offerings to defend their assets. But those that want to take steps to stay safe from email-based threats can rely on a product such as Email Verification API. Of course, other security solutions that can detect and block spam are also critical in defending your network. However, you can also integrate a multifunctional and reliable email validator API into these as an additional layer of security.

You may be wondering how an email verifier API, which marketers typically use, helps with cybersecurity. This post will tell you all about it.

Email Verification Reduces Phishing

In the mid-90’s, when Tim Berners-Lee created the foundational elements of what would later become the World Wide Web, business and society entered the digital age. One of the many innovations that accompanied this technological transformation was email, which rapidly grew into the primary business communication medium.

Since then, the infiltration of social media and instant messaging apps have been chipping away at the dominance of email, but it still remains a critical component of modern IT architectures. However, due to its ubiquity, email is a common threat vector utilized by cybercriminals for nefarious purposes.

Whois XML API provides infosec professionals with tools to reduce the risk of hackers using email to infect devices and steal user credentials.

Top 3 Ways to Bring in More Sales By Using Email Validation

There's a fine line between consumer data accuracy and easy user experience (UX). For marketing purposes, you want to harvest accurate consumer data and, luckily, there are many web applications available to help you do just that. However, some of them are obtrusive, stopping the customer in their tracks and frustrating them in their quest to validate information. There are also others that send confirmation messages in an effort to increase data accuracy without interference but often with poor results. That leaves many businesses with outdated sign-up forms to reach out to consumers, which is a shame because they could be doing much better.

Why Use E-mail Verification?

The history of e-mail dates back to the very early days of the Internet. The basics of the protocol were laid down as early as 1982, in RFC822. And even though this very early specification had been updated by RFC 2822 in 2008, and several updates have appeared since (e.g. 6854 in 2013), the basics of the protocol have not changed much. This is, on one hand, a considerable success of the protocol. It provides a solution to a very natural need of the users of the network: to use the Internet for sending messages like conventional mail. And this good old protocol still meets many of the requirements. In spite of the enormous amount of alternative means of online communication, e-mail has managed to maintain its popularity even today. The reasons for this include the simplicity of the protocol, the fact that it is indeed a standard. It is decentralized in the sense that there is no distinguished provider for which one has to necessarily subscribe to be able to use e-mail. This can indeed be an advantage when compared to e.g. social networks whose providers get hold of our private data when we use them.